Circuit Wolf

The Challenge:
Tasked with investigating the concept of corporate identity design, which includes logo development, product branding through the design and the creation of essential business collateral, and the development of an advertising campaign. The branch I was assigned was an IT Support Company whose name ended up being Circuit Wolf.

The Approach:
The first task was choosing what Logo would fit well with the name Circuit Wolf. I ended up doing a paw in geometric shapes as it looks very futuristic, then adding the font Hyper Helix to add to the futuristic look. I choose the use of an aqua blue color. The next task was creating a brand guideline booklet where all the rules list the dos and don'ts about using the Logo in different ways. The design incorporated the continuation of geometric shapes and four shades of aqua blue. Type family Futura and Hyper Helix both adding to the IT look. The last element was the creation of four different advertising ads. I chose to do a bus board, subway board, billboard, and a social media ad. Each is showcasing the same feature the brand is selling but with different looks. I am incorporating the design elements and representation of what one is offering in the IT Company.

What I Did:
The creation of the Logo was in Illustrator using vectors to complete the shapes. The brand booklet in Indesign where designed the layout and filled in all the texts, and the creation of the stationary items and Photoshop for the brand elements. Lastly the marketing ads in Illustrator where the designing happened, and Photoshop for placing into the mockup layout.